Why the Prices Are Low

These tools took years to build. They weren’t assembled for marketing purposes or to feed social media—they came out of real patterns, real failures, and real work. They could easily be priced in the high hundreds, and if I were selling image or aspiration, they would be.

But I’m not trying to sell status. I’m trying to get good tools into the hands of people who will actually use them.

So the price is low for one reason only: to reduce the barrier between the work and the coaches who need it. Not because the tools are small. Not because they lack rigor. But because I’d rather see them used than admired from a distance and ignored.

This is not a “sale.” It’s not a launch gimmick, or a funnel, or a discount against some imaginary higher price. It’s a straightforward exchange: I’ve built something useful. If it’s useful to you, take it and use it. If it isn’t, don’t.

The price may change later. Or it may stay exactly where it is forever. Either way, the value isn’t in the number. It’s in whether the tools create clarity where a client is stuck, or stability where a practice is cracking.

That’s the entire logic.